I love going to movie theaters. Sure, tickets cost a lot, food costs even more and sometimes I really wish I could pause the movie but I still love going. I love the giant screen and the way the sound surrounds you. I like that I can’t check my phone to look something up because the movie forces me to pay attention. I like that for a few hours I am cut off from the rest of the world and immersed in a story.
One thing I really love are the ads for the concession stands. Logically I know that the concessions account for 70% of the theater’s profits so of course they are going to get an advertisement but I enjoy the approach most theaters take. They don’t try to make you hungry or thirsty as much as they try to sell you on the idea that the snacks are part of what makes the movie good.
Regal cinemas have an advertisement where the screen shows you in a roller coaster. signs light up to tell you to turn off phones and shut the fuck up but with the same gentle sternness that a roller coaster asks you not to stand up and get decapitated. They’re not forcing you to be polite as much as they imply it is in your best interest.
Then once you have that thrill park ride mentality, the screens lurches and speeds down a track. Popcorn explodes across the screen. Candy flies every where. Soda flows like a waterfall beside the track. This reinforces the idea of hey, you could just sit there and eat the food you smuggled in your purse but the REAL fun is eating candy out of a box the size of a paperback.
I understand the manipulation going on but I appreciate it because it is based on the idea that you being here are the theater is an event worth treasuring. The movie might suck but even a sucky movie is a fond memory because you saw it on the big screen. Whether you go to the concessions or not, the fact that you are here is a big deal.
Which is something I would like to bring to books. I love to read and when I put out an ebook, it is a pretty big freaking deal to me. I read a lot of ebooks and some of them have the same care and crafting as a long blog post. They don’t feel special to me. That might be just because I am jaded and read too much porn. I don’t know.
But maybe a big event feel isn’t the way to go. Perhaps shooting for an intimate feeling would be better.
A page reminding the user to get their personal masturbation tools ready.
A page suggesting they try Von Madd vibrators to aid in their reading experience.
A page encouraging readers to strip down now.
A page advising readers to prepare aftercare items now.
I’m not sure. It is something I plan to think about.